PROFILE
John Dyer is the founder and current patron of the Ajubatus Foundation, with a lifelong passion for Africa’s wildlife and the preservation of endangered species. A businessman, philanthropist, and avid conservationist, John combines an extensive corporate background with decades of conservation leadership.
From his early role as Managing Director of a De Beers offshore subsidiary at age 29, John’s career balanced boardroom responsibilities with a deep commitment to the African wilderness. His conservation journey accelerated during his 11 years as Chairman of Ulusaba Private Game Reserve, where he transformed the reserve into a world-class 5-star game lodge and invested in long-term environmental protection.
Today, as Chairman of the Ajubatus Foundation, John dedicates his time, energy, and resources to creating a lasting legacy in wildlife research, education, and conservation outreach. He works closely with SANParks, Stellenbosch University, veterinarians, and scientists on projects that advance ecological knowledge and inspire future generations. In addition, he lectures in Practical Conservation at Stellenbosch University, where he brings ecology principles and applied research to life for students from South Africa and abroad.
When not lecturing or leading initiatives, John can often be found in his beloved Kruger National Park, continuing his lifelong pursuit of protecting Africa’s natural heritage.
KEY ACHIEVEMENTS
Corporate Leadership
Managing Director, Symnet International (De Beers subsidiary, Isle of Man)
Chairman, Protech Overseas Ltd (IOM)
Deputy Chairman, Enviro Fish Africa (Rhodes University campus company)
Trustee, Sustainable Seas Trust
Chairman, Ajubatus Environmental Management (Pty) Ltd
Conservation & Research
Partnered with SANParks on long-term studies:
Cheetah Demographic Study
Lion Demographic Study (7-year project in Kruger National Park)
Black Rhino Study
Development of satellite tracking collar technology
Founded the Ajubatus Marine & Wildlife Rescue Centre at Seal Point, Cape St Francis, attracting over 50,000 visitors annually before being donated to Penguins Eastern Cape (2008/09)
Initiated the Ajubatus Wild 4 Kidz Programme, providing education and sponsorship for schools bordering Kruger National Park
Education & Advocacy
Hosted educational Kruger trips for national and international students (Stellenbosch University, since 2014)
Developed the Practical Conservation Course at Stellenbosch University (since 2022), covering ecology principles, project management, and research against threats such as the Polyphagous Shot Hole Borer Beetle
Consults businesses on Corporate Soft Skills with focus on communication and emotional intelligence
Publications & Recognition
Author of five published books
Transformed Ulusaba Game Reserve into one of Condé Nast’s Top 100 Tourist Destinations

